In today’s technologically advanced world, every aspect of a business is revolutionised. The entire spectrum of marketing in the business world has changed for better. It is now termed as digital marketing, which is nothing but utilisation of digital technologies and electronic medium to promote a business service or product. It highly makes use of social media platforms, smartphone, apps and various other similar channels. The advantage of this kind of marketing is that it is easily accessible and reachable to a wide range of consumers that too without much effort and expense. Read further to know more about few most popular examples of digital marketing.
SEO and Its Role in Digital Marketing
SEO or Search Engine Optimization is one of the highly used and effective techniques under Digital Marketing in Navi Mumbai. Usually, a website designing agency has a separate team to implement SEO. By definition, it is a technique of enhancing the quantity and quality of the traffic to a particular website. It improves ranking of a website in the organic search results of a search engine which enhances the probability of it getting clicked. This makes a website more reachable and accessible.
A main part of the optimization process is keywords and Meta descriptions. When a user types his or her query in the search bar of a search engine, it analyses the data base to retrieve the most relevant ones in the order of their relevance, basically via an internal algorithm. The user has a tendency to click the one from the first page itself or indeed from among the top 5 results.
Hence the role of SEO or website optimization is to make it appear on the first page or among the top few organic results, so that a user can click the link. SEO as a marketing strategy is highly useful and does not incur much expense in comparison to traditional marketing strategies.
SMO and Digital Marketing
SMO or Social Media Optimization is one of the most common and the simplest of all the marketing strategies. It not only is cost effective but also requires less intervention from time to time. We all have social media accounts of one or the other type and that is what forms the basis of this particular technique of Digital Marketing in Mumbai. The aim of the strategy is to build a positive digital presence among the clients. Social medias are today one of the most promising platforms to create awareness or spread an information to a range of users.
Popular social media platforms like Instagram, Facebook, twitter, LinkedIn etc. have millions of users on it, and a simple blog post or a video or a link can be shared among these many users instantly. Another advantage is that these posts on social media can be shared among friends or groups which allows for a broader range of marketing.
Apart from SEO and SMO there are various other new techniques of Digital Marketing that are used by companies at every level. Digital marketing is a trend that is growing and here to stay for long.