SEO Terminology and Tutorial

Marketing is an important and mandatory aspect of any business venture. It provides necessary exposure to the products and services of the company so that it can easily reach out to the dedicated consumer set. Evert product or service is unique and so will be its end user, hence marketing techniques should ideally be focused on the kind of consumers the product or service is dependent upon.

SEO is not a new term but also not a familiar term to many. Be it small scale business or a large-scale enterprise, traffic, visibility is a must, which are the underlying principle on which SEO works. SEO is nothing but Search Engine Optimization in Delhi and as the name suggests it is a search engine algorithm. Read further to know more details of the optimization process.

Basic tutorial for SEO

You might be aware of keywords or listings based on these keywords, and basically SEO focuses on these keywords only. Keywords are nothing but the query we type in the search bar to look for something on the web. These keywords are input to the search engine based on which it will provide you with the relevant output which is the listings. The following are the main steps for Search Engine Optimization in Delhi:

• •  Identify relevant keywords based on user preferences
• •  Incorporate these keywords in the title of the particular web page
• •  Incorporate the keywords in the URL of the specific page
• •  Incorporate keywords in the Meta Description
• •  Incorporate keywords in the H1 text
• •  Add keywords to the content of the webpage but in necessary proportion
• •  Build links that can lead to the website or the web page
• •  After all these efforts, do not forget to keep an eye on the ranking of your website

Identifying the correct keyword is the key to successful implementation of SEO and for any other SEO company in North Delhi, this step cannot be skipped.

Key terminologies associated with SEO and its implementation

There are many terms that are used along with SEO and might not be familiar to many. Some of them are explained below:

• •  Algorithm – It is a computer program that can be used by a search engine to search and retrieve the data from the database. To produce a result page, multiple algorithms can be used
• •  Analytics – It is a process of collecting and storing the data for future purpose
• •  Bounce rate – It is the percentage or the number of visitors to a particular site that leave the website without visiting other pages
• •  Crawler – It is a program used by the search engine to crawl the entire web
• •  HTML is hypertext mark-up language and HTTP is hypertext transfer protocol
• •  Inbound link – As the name suggests, it is a link to a website that evolves from an external website
• •  Keyword density – It defines the frequency of keywords in a text or webpage
• •  Meta keywords – It is the tag that is added to the main section of the HTML document
• •  Off page SEO are SEO activities that take place outside a website while on page SEO are techniques implemented within a website