Digital Marketing in Juhu

A website is an important component of a business is it of any kind, small scale or large scale. As the world is getting digitalised, a business venture cannot be left behind. A part of digital expansion is, owing a well informative and accessible website that represents the goals and agendas of a business to a global audience. It should be informative and at the same time visually appealing so as to attract clients towards it. As a website is a core component of digital marketing, one needs to create it keeping in mind the audience perspective and preferences.

What Is Digital Marketing

As the name indicates, all the marketing techniques that make use of electronic medium are considered to be under digital marketing. It is a widely popular and most used promotional technique these days as more and more people use electronic medium as well as social media. All the promotional activities including campaigning, posters, video content, ads, contests etc. can be considered as marketing activities. For a layman, the concept can be a bit confusing and mixed with inbound marketing strategies. For example, email is a part of inbound marketing that can be utilised for Digital Marketing as well. Some of the well-known concepts of digital marketing are as follows:

1. SEO or Search Engine Optimization: It is an algorithm used by search engine to improve the ranking of a website or a web page in organic search results. Multiple factors like content quality, inbound links etc. determines the ranking
2. SMO or Social Media Optimization: This technique makes use of social media for promoting a service as it is highly effective and economical as well
3. Content marketing: Content is the king for any website. You need to convey the motto of a business in a clear manner, so that a naïve user too can easily read and understood it
4. PPC or Pay Per Click: A website may include clickable ads or links for a service provider, and every time a particular link is linked the advertiser pays the website
5. Affiliate Marketing: Under this strategy, a business makes money by promoting someone else’s business or product. Basically, it works on a revenue sharing model

Effect of Digital Marketing

Digital Marketing in Juhu is highly concentrated towards achieving a goal i.e., traffic generation. More the traffic generated to a website, more will be the chances of sales and hence hike in revenue. Digital marketing through social communities or media ensures a global reach of the business. Unlike the age-old traditional techniques, promoting via digital medium is far more cost effective and economical. Another point about digital marketing is that it can be easily measured.

There are various parameters that can provide you an insight to whether a technique is working in favour or not, which is most of the times not possible with traditional marketing techniques. Data can be collected and analysed with ease that to using simple methods and low cost. Digital marketing techniques and strategies are more personalised and convenient.